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Second Act · A Live Program by Kyle Prater

Your Story Is Your Greatest Asset. Let's Turn It Into A Brand.

A live coaching program for athletes and creators ready to build a powerful personal brand - and a real business - from the story only they can tell.

Led by Kyle Prater - former NFL wide receiver, 11× award-winning filmmaker, and recording artist. Storytelling across every medium.

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Why Me

I've Lived The Second Act - More Than Once.

No. 1-ranked high school wide receiver in the country. USC, Northwestern, and the NFL with the Saints. When football ended, I picked up a camera and built an 11× award-winning film career - directing and scoring for Nike, Eastbay, the Big Ten Network, Kevin Durant, and Kevin Hart. Today I tell stories through music as a recording artist. Different mediums, one through-line: storytelling. That's the second act - and I'll teach you to build yours.


The System · 5 Weeks

From Who You Are To What Pays You.

01

Identity & Story

Uncover the one true story at your core. → Your brand statement + origin narrative.

02

Brand Concept

Turn story into a visual & verbal identity. → A one-page brand guide.

03

Cinematic Content System

Scroll-stopping content on any budget. → A 30-day content plan.

04

Campaign Ideation

Think and pitch like a brand. → One full campaign concept.

05

Monetization & Clients

Package, price, land your next client. → A service menu + outreach plan.


Founding Cohort · Starts Wednesday, July 8

A Small Room. Real Feedback. The Lowest Price This Will Ever Be.

Live weekly coaching, a private community, the frameworks I use professionally, and direct access to me. And every founding seat helps fund a scholarship spot through the Act II Foundation - so someone else gets their second act too. Greatness is meant to be passed on.

Kyle Prater with a camp full of young athletes at Nike's Sport Changes Everything
Passing it on - Kyle with campers at Nike's "Sport Changes Everything"